Empowering industry development, Yongtenai`s three suggestions and five insistences

On May 9, 2024, the Guangdong Cabinet Industry Chamber of Commerce's "Integration and Empowerment·Quality Renewal" cabinet industry high-quality development conference successfully concluded at the Foshan Nanhai International Convention and Exhibition Center.

IWG Yongtenai was invited to attend as the vice president unit of the Chamber of Commerce. Wu Hulin, vice president of IWG Yongtenai and general manager of the South China Theater, gave a keynote speech titled "Asking for Yongtenai: Empowering the Double Leap of High-Quality Development in the Cabinet Category", which was well received. Attention.

This is an industry event and an in-depth discussion of future development directions. Mr. Wu`s content sharing is very thought-provoking. Facing the impact of the huge waves of the times, is IWG Yongtenai's determination firm enough? What are its forward-looking plans? In recent years, he has made great achievements in intelligent manufacturing, technological innovation, market expansion, etc. How does he empower the development of the industry? Where is the double leap in quality and value proposed by it reflected? Let`s find out.

In the stock era, market growth slows down, consumer demands are diversified and personalized, and competition among enterprises becomes increasingly fierce. In this context, new home transactions, old home renovations, and the Belt and Road Initiative are the main battlefields in the current home decoration industry, said Mr. Wu.

As the real estate market adjusts, new home delivery will usher in an era of long-term slow growth or even negative growth. The renovation of old houses and the renovation of existing houses have grown rapidly in recent years and have become a new blue ocean in the market.

At the same time, in the first quarter, my country`s imports and exports to countries co-building the [Belt and Road" accounted for 47.4% of the total import and export value. Mr. Wu proposed that in line with the [One Belt and One Road" initiative, it is an inevitable trend for the home furnishing industry to expand overseas, and it is also one of the most powerful ways to cope with the challenges of the existing era. Globalization has provided Chinese enterprises with a broader market space. Expanding overseas markets can effectively solve problems such as competition involution and achieve diversified industry development and sustained growth.

In the era of inventory, the role of leading companies in the supply chain is crucial. They have capital, technology, market experience and resource integration capabilities, and have the ability to lead the development direction of the industry and promote upgrading and innovation of the industrial chain.

The first is to re-examine the positioning of the company and keep pace with the times. In the current era of serious quality homogeneity, how to better transform quality into value, find the right breakthrough point, work hard and work hard, and work hard to improve the quality. Value is better presented to the market and consumers to form core competitiveness; second, we must be determined to make breakthroughs, accomplish all our efforts, become bigger and stronger, increase market share, and sublimate value; third, we must pay attention to the scientific management of the supply chain and improve Collaborative capabilities, and at the same time deintermediation, to achieve the goal of further reducing costs and increasing efficiency.

As early as more than ten years ago, Yongtenai was already planning the company's future global layout. At that time, taking advantage of the accelerated pace of domestic industrialization, the rapid changes in the home furnishing industry, and the market in a period of reform and demographic dividend, Yongtenai increased its R&D and production capacity layout, continuously expanded its own team, and seized market share, until it took the lead in the domestic woodworking adhesive industry. Top spot.

Being prepared for danger in times of peace and always having a sense of crisis is one of the signs of a company's maturity. Every achievement of Yongtenai is a milestone on the road of development, not the end. While developing the domestic market, we always look at the world and follow the footsteps; after busy work, we always go abroad to look for opportunities; when we encounter market bottlenecks, we have the courage to launch the PUR category, even though PUR was still unknown in China at that time. It is well known that when production capacity encountered obstacles, it resolutely invested in building the industry's first smart factory in the Asia-Pacific region.


The aspects that we have been adhering to and improving can be roughly viewed from five sectors. Mr. Wu said.

Technological innovation: We actively invest in research and development, explore and apply advanced technologies, such as artificial intelligence, big data, Internet of Things, etc., to improve production efficiency and product quality.


Talent training: focus on cultivating talents with innovative capabilities and new technology application capabilities, and building a team that adapts to the development of new quality productivity.


Process optimization: Re-examine and optimize the production process to achieve digital and intelligent transformation.

Cooperation and collaboration: Strengthen cooperation with other enterprises and scientific research institutions to form an ecosystem of collaborative innovation.


Strategic planning: Incorporate new productivity into the company's long-term development strategy, plan ahead, and seize market opportunities.


Focusing on adhesives for 27 years, IWG has demonstrated its unique advantages in enabling high-quality development of the industry. Through the advanced intelligent manufacturing and management model of Huangdao Smart Collaborative Factory, the five major synergies of R&D, products, manufacturing, supply, and services go hand in hand, bringing new opportunities to the development of the industrial chain.

Common pain points for edge banding of cabinets: obvious glue lines, moldy edges, easy falling off, bulging, etc. These problems seriously affect consumers` sense of experience, gain and value when using products, and if companies cannot solve these problems The problem is that we have to pay for the negative emotions of consumers. IWG Yongtenai has been committed to solving the difficulties and pain points of gluing applications for customers. Mr. Wu said that the cabinet gluing process is a very scientific system engineering. Climate, environment, personnel, equipment, materials, glue, etc. are all important parts of the gluing system. The so-called perfect gluing quality is often due to the right time, place and people.

We think about what our customers think and what the market feels like. We have established a professional technical team to identify these problems and conduct a large number of application tests. We rely on our own complete product testing laboratories, environmental laboratories, application testing laboratories and other advanced Conditions, we have solved these pain points and stubborn problems one by one. Even in 2023, we launched the industry's first 4.0 high-speed production line PUR series product-60920 series, which caused a lot of shock in the industry, especially some leading companies.

Products that accompany users day and night represent an attitude towards life and a spiritual sustenance. From functionality to emotional resonance, users experience and gain not only pleasure, but also security, identity, belonging, self-realization, etc. Successful products know how to provide that extra layer of emotional support while meeting basic needs.

IWG Yongtenai understands this very well. Excellent gluing technology not only gives the company's products high quality, but is also the basis for enhancing the emotional value of users. Adhesive is a carrier that carries the company's expectations for good products and also supports the value of user experience. This power is secret and great.

Yongtenai PUR 60920 series products can effectively prevent mildew, antibacterial, moisture-proof, and high temperature resistance, ensuring that the products have high appearance and environmental protection performance. In particular, they have achieved true high-speed in high-speed production lines, empowering cabinet products in terms of quality and value. Double leap brings higher value and benefits to the industrial chain.

As a PUR aircraft carrier-level enterprise, IWG actively explores overseas markets and gradually establishes and improves its international layout. Mr. Wu said that our footprints have spread all over Southeast Asia, the Middle East, Russia, Europe, South America, Latin America and other places, actively enhancing the company's visibility and influence in the international market!